This is the new age where digitalization has taken a unique shape. Prior to making any purchase decisions, everyone now usually consults with the all-seeing and all-knowing Google. Even prior to buying insurance, people are sure to go through Googling all about it. This is what has led to the evolution of digital first insurance . According to the recent studies, it has been seen that about 80% of the consumers will be performing researches through their mobile devices. To provide the information as well as the insights about the insurance products that they have listed, consumers would be consulting through the insurance aggregator as well as go through the price comparison websites. Several insurers are forced by the regulations of the government for the provision of online self-service sales portals that are made for the customers who are looking to purchase their insurance in Asia. For assisting them in the process, they may even have a chatbot that would be available to hel...
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